N/A: Check for dead links
N/A: Check the site both on desktop and mobile
N/A: Check for placeholder content
Note: No lorem ipsum on the site
N/A: Check for cracked page flow and follows design
Note: The section shouldn't be too tall because of content
N/A: Does the blog post have an author?
N/A: Does the brands match to the practice?
N/A: Is the correct practice phone number on the website?
Note: Not call tracking #
N/A: Check for 301s
Note: Unless they don't have a current site
N/A: Placeholder Pages / Posts removed
N/A: Page and Content formatting appropriate on all pages
N/A: All pages have content
N/A: Footer includes copyright statement, and link back to our site
N/A: Ensure NAP is displayed properly
N/A: Business hours are on page
N/A: There is a contact us page
N/A: Does each page have a clear CTA?
N/A: Is it easy to book an appointment from homepage?
N/A: Is it easy to book an appointment from mobile?
N/A: Do all CTAs have a clear action statement?
Note: i.e. not just "Learn More"
N/A: Does each page make sense?
Note: (i.e. is there enough content on the page, does the page have a purpose, does the organization of the page in the nav make sense)
N/A: All Navigation Items linked to corresponding page
N/A: Social Media Icons linked
N/A: Logo fits / linked / proper resolution
N/A: NAP information Outlined in Footer
N/A: Footer Navigation Linked
N/A: Mobile Sticky Nav is correct
N/A: Website follows approved content doc
N/A: Content Adjustments from ZiFlow are made
N/A: Address & Phone Number is Correct
N/A: Staff Names & Bios are added
N/A: Reviews have been pulled and added
N/A: All Buttons/Links are active and linked correctly
N/A: Favicons Published
N/A: Website Follows Design
N/A: Missing Assets are correct
N/A: Business Name is Correct
N/A: Has OPM been setup?
N/A: Has Google My Business been claimed?
N/A: Metas and descriptions are added/resourced
N/A: Blogs imported, Metas
N/A: Google Analytics Code Installed
N/A: Google Tag Manager Installed
N/A: Booking Forms Installed
N/A: External Links (Booking/Contact lenses etc) correct
N/A: Check for Broken links
Note: https://www.brokenlinkcheck.com/
N/A: Test Appointment Request Form
N/A: Privacy Policy Published
N/A: Terms and Conditions Published
N/A: Sitemap
N/A: 404 Page